Saturday, December 14, 2019

Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of PersuasionInfluence: The Psychology of Persuasion by Robert B. Cialdini
My rating: 5 of 5 stars

At first glance this appeared to be a dry, but relevant, book on persuasion that came up in my search for the book Influencer, a past favorite that I was looking to revisit. I started listening to it, and found it to be dated, with pre-Millenial examples.

Having said all of that, I was surprised to find myself fascinated by this book. It moved at a decent pace, and had relevant insights. I am a sucker for social science books, so that might play into my opinion quite a bit, but I appreciated the content and the presentation. I found the cult references to be fascinating, and that the reciprocation principles hit too close to home. This is a great read for anyone in sales or marketing, but really is a great read for anyone who can stay engaged with it.

The writing voice was a little dry, or at least academic, at times, but with my original expectations being low, I'm going to give this one a rare 5 stars.