Wednesday, January 7, 2015

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
My rating: 3 of 5 stars

So overall I thought this was a helpful book on the topic of entrepreneurship. The concepts are very similar to the Nail It Then Scale It book I read (but didn't review) in 2012, but I would guess that this book came out first. It is better written, and definitely had a wider distribution. Even with those benefits, I don't feel that the Lean Start-up would lead to any better outcomes than its competitors. The key concepts of a minimum viable product, fast feedback cycles and brutal honesty about your market and your results are now common place ideas. The tips for implementation were not as scripted as in other books and the examples were largely focused on IMVU, a company that seems to be over-studied relative to its notoriety. (In B-school we did a case study on the same company.)

So if you haven't ever read a book on entrepreneurship, this is a good one. So are a dozen others.

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