Saturday, June 29, 2013

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your CareerThe Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman
My rating: 4 of 5 stars

I didn't pick up this book of my own choosing. A chapter or two were required for an MBA class I am in, and due to my nature as a finisher, I have gone back to it over the last few months to finish it off. My four star rating is mostly due to the fact that the overall message resonates with my own observations about the employee-employer relationship these days: the commitment level can change on either side of the equation at any time, so it is best to be prepared. What this books adds to the observation, however, are some ideas of how to prepare. Through guidelines on structuring your online profile, to specific assignments to think through you Plan B, or even your Plan Z, Hoffman and Casnocha make a true effort to provide material value to the reader.

As with almost every business book I read, I feel that it could have been 20% shorter and not missed out on any value at all. Still I would recommend this book to anyone who is a material contributor to the household income. The ideas are universally applicable across industries and political geographies.

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